A national advertising agency was faced with the important task of driving consumers to multiple new store openings for their retail client. To increase traffic to the new locations, the ad agency needed more than just the right marketing data. They needed to ensure their best customer prospects would be encouraged to visit the right stores in their area and know exactly where those stores were. So they turned to a leading provider of marketing data and database analysis services for help.
Lisa, a sales executive with this leading market data brokerage, has had many clients with similar needs and knows that managing the growth and marketing of a rapidly expanding retailer is a difficult task that requires list proficiency and data expertise. She also knows who to turn to when a client wants to include site locator maps in their direct mail campaign.
Site locator maps help build traffic for new store openings
The ad agency relied on site locator maps in conjunction with appropriate list data, counts and “ZIP reports” to help retailers target prospective customers meeting a certain profile and efficiently and accurately direct them to new stores in their area. Lisa, whose clients frequently have mapping needs, knew that Maponics could deliver the results the client needed and her company’s data selections would deliver the rest.
“Several times a year, we just e-mail Maponics a list of the future store addresses for this particular client,” Lisa said. “Maponics always sends the site locator maps back to us within a day or two, and the maps look great to boot. Sometimes, the addresses we forward are not even listed with the USPS yet. Maponics has still been able to provide these maps within our tight timeframe, helping us deliver 100 percent on our clients’ needs, without creating a problem for them.”
Maponics allows clients to focus on their core competencies
The inclusion of site locator maps has increased the response rates for these introductory mailings dramatically. According to Lisa, “The ad agency we have been working with is extremely happy to be able to use us as a one-stop shop for customer mailing support, allowing them to focus on their core competency: ad design.”
In fact, their retailer has successfully opened so many sites to date that Lisa’s company is working with them and Maponics to create custom territory maps. These maps will show all of the retail sites currently in operation, along with defined territory boundaries. This guarantees that no list data for a given region is ordered twice. The advantage will be twofold: the retailer will save money on redundant mailing, while simultaneously protecting their prospective clients from the aggravation of receiving more than one of the same offer.
“With an expert mapping provider like Maponics, my company can continue to focus on our core expertise—quality data solutions—and our clients can focus on theirs,” said Lisa. “Working with Maponics has been so easy. I know I can count on them to meet any mapping need.”
Use Of Site Locator Maps Dramatically Improves Response Rate For Retailer And Its Ad Agency
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