Clients Want to See High Density Areas
A premier Westchester, New York marketing firm wanted to provide a map for clients showing the difference in the mailing list counts they could provide by zip code, so that customers could choose strategic high density zips to bulk mail to. As Monica of the firm expresses: “We needed a way to help prospective clients see the obvious value of precision targeting in direct marketing and loyalty mailing”. But finding a firm to integrate their custom list counts into the most current ZIP Code map data - at a reasonable cost - initially proved difficult. Using USPS generated maps was not an option, and most mapping companies they looked at were unable to handle such an individualized request.
Mapping Service Bureau Provides Best Overall Value
Luckily, one of Monica’s colleagues found Maponics. “Maponics’ solution is simple. I give them a client center point and desired radius, then email them our list count file. Maponics provides me with a detailed color map in PDF format showing the list densities of each ZIP code in the region. When we go to client meetings, I will use these maps as a lead into our DM process.”
Result: More Ease in Conveying the Value of the Firm’s Services and Higher Revenue
With this faster and better product communication tool, the firm spends less time educating and “selling” clients. That translates into more revenue for their business while giving their clients more control over their advertising. Of Maponics, Monica says “Not only is the product first class and well priced, but the representatives make it easy to get the map I need without having to know anything about mapping. Any organization that utilizes saturation mail can benefit from the Maponics service.”
New York Marketer Wins New Clients Using Thematic ZIP Code Maps For Precision Marketing
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