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Management Team

Maponics customers benefit from the vast experience of our senior management team. More important than their deep GIS knowledge is their keen focus on execution and unrelenting commitment to customer support.

Dan Adams

Dan Adams, CEO of Maponics, has more than 17 years of experience in GIS markets, with roles ranging from operational management and product management to sales, business development and organizational change. Dan served as COO of Maponics from July 2013 to March 2014.

Before joining Maponics, Dan served in several executive positions at TomTom, including VP of Partner Development, VP of Product Management and VP of Geospatial Sales. Prior to these posts, he was on the management teams of GDT and Tele Atlas North America. Dan has extensive international experience in business development, sales, and operations, among many other areas, and he held international assignments in Belgium and Amsterdam.

Dan earned his BA from the University of New Hampshire and is a graduate of the Tuck Executive Program at Dartmouth College.

Mark Friend

Mark Friend, Vice President of Sales and Business Development, has over 16 years of high-tech Sales and Marketing experience.  At companies such as Vicinity (now Microsoft), Go2, Paramark, and Tactician, Mark drove significant revenue growth as an executive in Sales, Marketing and Business Development.

At Maponics, Mark has been instrumental in establishing the company as the leading provider of geographic data to numerous industries, including: Real Estate, Search/Local Search and Direct Marketing.     

Mark holds a BA in Finance from California State University at Fullerton and has completed post graduate work in the fields of Finance, Sales, and Law.

Matt Barnum

Matt Barnum, Vice President of Operations, contributes to the company’s planning and strategy while overseeing all aspects of geospatial operations and product delivery. Matt is responsible for setting and delivering Maponics’ technology vision and ensuring its alignment with Maponics’ product roadmap and growth plans.

Matt brings nearly a decade of GIS experience and 17 years of management experience to Maponics. For eight years, he served at TomTom as Director of the Location Based Services Product Unit, Director of Enhanced Content and GIS Solutions and Director of Operational Planning, among other roles. Prior to that, Matt served as the Manager of Client Solutions at McGraw-Hill Construction Research & Analytics.

Matt earned his B.A. in Economics with a concentration in Computer Science from Boston College.