Anyone who regularly carries out saturation mailings understands the value of postal carrier routes - you can save money and get your mailings to the right people by identifying the right carrier routes for delivery. We have written several articles on the benefits of mailing by carrier route, and reading them is a great way to familiarize yourself with the protocol involved. Our clients have typically reported fantastic results from saturation mailing by carrier route – for example, see this case study on a real estate company that tripled their new leads.
Companies who are required by law or compact to notify residents within a given distance of their activities are often faced with a conundrum. How do they insure that they mail their notifications to everyone necessary, and not one person more?
We can help. We can provide you with a list or a map of the carrier routes in this region and allow you to determine how to manage carrier routes whose center points fall just inside or outside your target area. To learn more about this type of service go to our notifications maps page, read this customer story about targeting a specific area or call us at 800-762 -5158.
Maps with demographic or business information broken down by carrier route can help you prioritize and focus your marketing efforts. Identifying carrier routes with a high number of potential customers can help stretch your direct mail dollars and improve response rates. Maponics has developed a proprietary method of mapping demographic data by carrier route.
Learn more about how to mail to targeted demographics by reading this article from DM News, or by calling us at 800-762-5158.
Mapping customer address lists by carrier route can give you important information about what makes your business attractive to your customers. One marketing firm maps customer files for a dry cleaning business, identifying the travel patterns and concentrations of current customers. Using a map showing customer saturation by carrier route, the marketing firm puts together targeted mailings to the neighborhoods where the current customers live. The mailings include coupon, and the response rates 8% and up.
Learn more about how to translate this model to your own projects by reading this Maponics customer’s full story or by calling one of our mapping experts at 800-762-5158.
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