Examples of Useful GeoTargeting Services

Thousands of direct marketers rely on Maponics maps, reports and custom data analysis services to help them select better lists. A few of the solutions we provide are highlighted below with links to more information.  If you have an idea or project in mind and would like to explore cost and feasibility, please do not hesitate to contact one of our experts at 800-762-5158.

• Carrier Route Reports and Carrier Route Lists
• Give us the boundaries for the areas you’d like to see, and we’ll give you a spreadsheet of the corresponding carrier routes (a “geoset”) so you can select the right marketing lists. Some of these reports, with delivery statistics, are available via our online store.
• Radius Maps and Selects
• Contact people within a distance of one or several sites by ordering radius ZIP Code maps or carrier route maps and or reports via our online store. Need something more complicated? Call us at 800-762-5158.
• Demographic Maps and Selects
• Does your product or service appeal primarily to a specific demographic? Mailing to this specific group can increase your return on investment dramatically.  Maponics offers demographic carrier route maps and demographic ZIP Code maps via our online store. Demographic data and reports are also available, call 800-762-5158 to learn more.
• Geocoding
• Knowing the relative locations of offices, customers or prospects lets you pinpoint your prospect selection criteria. Call us for more information, or visit our page on geocoding.
• GIS Map Data
• Want to do the analysis yourself?  You can license various GIS map data sets from Maponics.

Radius Geosets
Radius maps from Maponics can also come with “Geosets” - the list of geography within that radius.  A common example is listing all the carrier routes that fall within 5 miles of each store.

Geocoding
Geocoding really just means adding a latitude and longitude to each record in your database. Maponics provides street level geocoding.  This allows you to put a “dot on the map” for each address you care about and allows Maponics to then help you select each prospect based on location. We can also analyze the relationships between customers and stores. For more details on the different geocoding methods, click here.

Geotargeting:  Target Marketing Using Geography

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