Maponics Names New Director, Brand Strategy and Marketing Operations
WHITE RIVER JUNCTION, VT - January 11, 2016 (www.maponics.com) - Maponics today announced the promotion of Marketing Director Jessica Willis to Director, Business Strategy & Marketing Operations. In the role, Willis will be based out of Maponics’ White River Junction office, tasked with overseeing and growing the company’s brand strategy & marketing deliverables. She will report to Maponics CEO, Dan Adams.
Willis was hired in early 2014 to lead Maponics’ marketing team, and her responsibilities quickly grew along with the company. In her time at Maponics, she has helped shape and define Maponics’ lead generation program and content marketing strategy while playing a noteworthy role in product marketing and sales and channel support.
Prior to Maponics, Willis spent over twelve years executing marketing strategies in support of business goals for large B2B and B2C companies in the insurance, automotive, and fitness industries
“Jessica’s strategic thinking, organizational skills and leadership are critical to Maponics’ continued growth,” said Dan Adams, Maponics CEO. As we continue to build market awareness and reinforce Maponics’ leadership across a range of industries, she will help to reinforce our vision for the future. We are thrilled to have her take on the responsibilities of the new role and lead the organization in elevating the Maponics brand.
In the new role, Willis will be responsible for leading the development and implementation of Maponics’ brand marketing strategy and tactical planning. She will transition to the new role immediately.
Maponics is a highly focused spatial data company that specializes in mapping areas and populations of interest. By merging technology and data, Maponics creates innovative products built on real-world geography. Maponics boundaries power many of today's best-known web, social media and real estate brands, including over 70% of the top real estate website portals. Learn more at www.maponics.com