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Jan 10 2014

Maponics Renews Partnership with HotPads

WHITE RIVER JUNCTION, Vt. – Maponics announced today that they have renewed their partnership with HotPads®, an online rental and real estate search website. Under their agreement, HotPads will continue to integrate Maponics School Boundaries product into their online portal, which they have done since 2010.

HotPads was acquired by Zillow®, the leading real estate information marketplace, in 2012.

Zillow has been a Maponics School Boundaries customer since April 2012. They also license Maponics ZIP Code Boundaries, enabling users to filter property listings by ZIP Code.

When choosing a new home, many home buyers and renters are particularly concerned about school boundaries, wanting a clear answer to the critical question, “Where will my kids go to school?” Maponics School Boundaries product provides this information, identifying which school attendance zone is associated with a property. This enables HotPads users to optimize their search results by focusing on homes in areas served by the best schools at the elementary, middle and high school levels.

“Parents are understandably wary of purchasing a house that is serviced by a lower performing school. It makes sense to deliver that information at the very beginning of the home buying and renting process,” said Darrin Clement, CEO of Maponics. “School boundaries data is the kind of information that reflects real-life situations directly affecting consumers – which is why we’ve offered it to the real estate industry for nearly four years.”

Maponics School Boundaries cover the highest number of the US student population: 82% of the total US student population and 85% of the US high school population are covered at the school attendance zone level, and 100% of US students are covered at the school district level.

Rather than using third-party data, Maponics develops school data in-house, enabling them to maintain high quality standards that data resellers or aggregators cannot achieve. For example, Maponics relies on precise production methods that are far more accurate than standard geocoding, a process that causes over 1,000 schools nationwide to be misrepresented outside their corresponding school attendance zone. In addition, Maponics locally sources data from over 10,000 school districts (and growing). This allows them to incorporate continuing, rolling updates into their quarterly releases, providing data about new, consolidated or closed schools before such information is included in publicly available sources.

“Because our school data is our own, not a third party’s, we can insist on superior production methods and frequent updating,” said Paul Gallagher, VP of Marketing & Product Development at Maponics. “Schools are central to people’s lives, so we believe it’s vital that school information is as accurate and current as possible. ‘Big data’ is always imperfect - but when a significant amount of school data is old, incomplete or just plain wrong, it causes a lot of confusion for parents. Our product does the best job of alleviating that confusion for consumers,” Gallagher said.

“Home buyers and renters search by more than just number of bedrooms and price, they search by location and all that comes with location,” said Matt Corgan, general manager of HotPads. “At HotPads we try to give shoppers as much accurate local information as possible so they can make more informed decisions. The industry-leading school boundaries provided by Maponics are key to giving our users one of the most important local data points – where their children will attend school.”

Maponics has a growing list of School Boundaries customers in addition to HotPads and Zillow, including Condo.com, GreatSchools, Fannie Mae, Hanley Wood and many others.

Maponics has been offering School Boundaries since 2010.

To learn more about Maponics School Boundaries, visit maponics.com, email info@maponics.com or call (800) 762-5158.

About Maponics

Maponics is the market leader for comprehensive boundary databases and geospatial analytics that underpin today's location-based services and analytics. Maponics creates geographic boundaries for areas where people spend their time and money, such as neighborhood boundaries, shopping boundaries, ZIP Code boundaries and school boundaries. Customers include many of today's best-known web, social media, mobile and real estate brands, including over 70% of the top real estate websites. These brands rely on Maponics to power ultra-local interactive search, mapping, tracking and ad targeting platforms, including Trulia®, ZipRealty™, LPS, RPR™, Fannie Mae®, Estately, Citysearch®, Yellow Book USA®, infoUSA®, Zvents®, Zillow® and many others. The company is headquartered in Vermont. To find out more, visit maponics.com or call 1-800-762-5158.

HotPads and Zillow are registered trademarks of Zillow, Inc.

Maponics and/or other noted Maponics-related products contained herein are registered trademarks or trademarks of Maponics, LLC. All other registered and unregistered trademarks herein are the sole property of their respective owners.

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