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Apr 14 2014

Maponics Unveils Context Dining & Nightlife Scores

WHITE RIVER JUNCTION, VT – Maponics, a leader in geospatial data, today announced the release of Context™ Dining & Nightlife Scores, which provides ratings that highlight the dining and nightlife opportunities available in neighborhoods, subdivisions, ZIP Code boundaries and other specific geographic areas.

Dining & Nightlife Scores will help consumers, advertisers and investors understand which neighborhoods have the most restaurants - including fine dining, family dining and fast food - as well as bars and clubs.

Because studies show that properties that are closer to points of interest (POIs), such as restaurants, often hold their value more successfully than those farther from POIs, the Dining & Nightlife Scores product is vital to investors in the rental market and to advertisers targeting specific populations.

Product Manager Mike Villarreal gave an example of the potential of Dining & Nightlife from his own experience: “When I moved to Boston, I didn’t know the city at all, and I wound up living downtown,” he said. “Eventually, I moved to the city’s North End because I wanted to live in a place that was alive in the evenings, that had restaurants, music venues and more.” The new Maponics product, he said, “could have pointed me in the right direction from the beginning.” 

Dining & Nightlife Scores is another enhancement to the Maponics Context product suite, which applies highly sophisticated modeling to big data on lifestyle and behavior and conveys the results within Maponics’ boundaries. The Context suite, unveiled in January 2013, is designed to give a nuanced and holistic picture of the character of geographies.

“Dining & Nightlife is one more component in building a comprehensive picture of what is happening in a particular area,” said Villarreal. “It gives the true ‘flavor’ of a neighborhood.” When combined with Context Demographics, Context PRIZM, Context Walkability and the other datasets within the Context suite, Dining & Nightlife is a valuable tool that helps the real estate industry, social media applications, direct marketing firms and many others leverage the benefits of highly granular, descriptive data.

To learn more about Maponics Context, visit maponics.com, email info@maponics.com or call (800) 762-5158.

About Maponics
Maponics is the market leader for comprehensive boundary databases and geospatial analytics that underpin today's location based services and analytics. Maponics creates geographic boundaries for areas where people spend their time and money, such as neighborhood boundaries, shopping boundaries, ZIP Code boundaries and school boundaries. Customers include many of today's best-known web, social media, mobile and real estate brands, including over 70% of the top real estate websites. These brands rely on Maponics to power ultra-local interactive search, mapping, tracking and ad targeting platforms, including Trulia®, ZipRealty™, LPS, RPR™, Fannie Mae®, Estately, Citysearch®, Century 21 Canada, Yellow Book USA®, infoUSA®, Zvents®, Zillow® and many others. The company is headquartered in Vermont. To find out more, visit maponics.com or call 1-800-762-5158.

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