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Magic Polygons

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We used another company's data for years. We never thought we could do it ourselves. But boy were we wrong.

Buckets of Map Data

You see, making postal carrier route boundaries is hard. No, it's beyond hard. It's nearly impossible. Consider this: there are over 40,000,000 ZIP+4s in the US; there are over 100,000,000 street segments; there are left and right addresses on every road; some routes are split across multiple areas in town; the storage requirements are over a terabyte per month; the processing of this data is a geometric progression that eats up computer processing power like candy. And on top of this, the USPS is constantly changing carrier routes to the tune of 10% per month according to official USPS stats! Who would have both the desire and the skills to do this?

Our partner, Tele Atlas (formerly GDT, Inc.) spent 15 years creating a process, and their results still required 10 staff to clean up the results every month. But in 2007, Tele Atlas decided to discontinue their product line. And whose next-gen carrier route product have they issued a press release on? Maponics.

Now, you probably don't really care about the history much. You want to know how good the data is. And why are we calling these "magic" polygons? I'll tell you shortly, but first you'll be shocked to hear about the United States Postal Service's position on all this.

What About the USPS?

You might think the USPS actually creates carrier route boundaries. Not so. They do release a complex series of data each month that relates addresses to the carrier serving them. But as for actual polygons, nada. Same for ZIP Codes.

You may also be interested to learn that the United States Postal Service only recommends one mapping company for carrier route and ZIP Code maps. That's Maponics (you probably guessed that, right?). You can see for yourself at www.usps.com/business. But that's not magic.

Cory's Head Exploded

Here's where the magic comes in. You see, I gave our developers only 6 months to create our product. That's right, they had only 6 months to create a product as good as what Tele Atlas had evolved over 15 years. And Cory, our lead developer, was a bit nervous to say the least. Of course, that was before I changed the deadline to 4 months. That's when his head exploded.

But Cory's a smart guy. Ok, he's beyond smart. And those smarts gave birth to what mortals like you and me can only call magic. He did it. And you're not going to believe what we found when he was done.

Magic Polygons

When we examined these magic polygons - the ZIP Codes and the Carrier Routes being processed every month - we were astonished. They were better than the original Tele Atlas product. And they require far less than 10 people to clean it up each month. We thought we'd have to charge customers twice as much but thankfully, the pricing is on par with the old Tele Atlas pricing.

If you want to benefit from improved direct mail responses thanks to more accurate targeting, I urge you to call us today at 800-762-5158 to get this data in your hands.

p.s. I almost forgot - all our data is backed by more than a 100% guarantee

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