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Pitney Bowes MapInfo Introduces Maponics as New Source of Carrier Routes

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Pitney Bowes Mapinfo has chosen Maponics as the source for its carrier routes and ZIP Codes.  Read the full content of their press release below!

Pitney Bowes Introduces Maponics as New Source of Carrier Routes

Carrier Route and ZIP Code Boundary Data Enhances MapInfo Location Intelligence Solutions and Improves Direct Mail Targeting

Troy, N.Y.  - September 25, 2008 - Pitney Bowes MapInfo, the leading global provider of location intelligence, today announced Maponics Carrier RoutesTM as the new source of carrier route and ZIP code boundaries for its location intelligence solutions. With postal rate increases, it is more important than ever to optimize direct mailing campaigns. Organizations with access to carrier route boundary data are able to target at the sub-ZIP code level, and qualify for the lowest postal rates on high-volume mailings.

Maponics developed a proprietary process, utilizing data from the US Postal Service and other sources, to create carrier routes and ZIP codes that are both accurate and easy to read on a map. While some carrier route data products result in jagged boundary lines that crisscross roads, Maponics carrier routes align well with commercial street network data making it easier for businesses to identify which specific areas and neighborhoods they want to target. These carrier route and ZIP code boundaries, and the associated center point files, are a valuable asset to organizations planning direct marketing campaigns or displaying postal boundaries via Web-based applications.

The Maponics data features more carrier routes than other suppliers and easily integrates with Tele Atlas Map Data. This makes Maponics Carrier Route one of the best options for MapInfo customers.

"MapInfo is dedicated to providing its customers with access to the industry's most comprehensive data sets," said Robert Pipe, vice president, product management and product marketing - Location Intelligence. Pitney Bowes Software. "With Maponics Carrier Routes, we are offering our customers the most up-to-date data and enabling them to make more accurate decisions on high-volume mailings and receive valuable postal discounts."

About Pitney Bowes MapInfo

Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The company's solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit www.mapinfo.com and www.pb.com for more information.

 About Maponics

Maponics specializes in mapping services and map data for businesses.  America's largest corporations entrust Maponics with their mapping and data needs - including 20 percent of the Fortune 500. Maponics is located in Norwich, Vermont, with customers throughout the U.S. and Canada. Learn more at www.maponics.com.