GIS Data & Geocoding: How Businesses are Getting Ahead

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How are companies like Sprint Nextel and Dansko using geotagging, georeferencing and geocoding to improve to dramatically improve their on and off-line marketing? Or to better target product offerings and increase logistics efficiencies? This interesting article by Bud Walker and Abby Garcia Telleria of Melissa Data gives real life examples.

Look towards the bottom for a brief discussion of HelloMetro's use of Maponics Neighborhood Data to power their “HyperLocal” search.

Connecting the Dots: Why Geocoding is Critical for Businesses