Maponics Founder and CEO Speaking at SMX West 2012
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Darrin Clement, Maponics CEO and founder, will be speaking at SMX West to be held February 28-March 1, 2012 in San Jose, California. Darrin will join Eshwar Belani of Rocket Fuel, Luke Coltrin from Overstock.com and Certified Knowledge's Brad Geddes, as a panelist for the “Retargeting & Remarketing: The New Behavioral Ads” session. Panel moderators will be Chris Sherman from Search Engine Land and Andy Atkins-Kruger of WebCertain.
Attending SMX West 2012? Don’t miss this great session! Details below:
Paid Search Track
Retargeting & Remarketing: The New Behavioral Ads
"Some call it retargeting; others call it remarketing, but if you aren’t doing it you’re squandering both money and opportunity to build stronger relationships with your customers. Retargeting involves understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search, reinforcing your messaging and increasing the likelihood of conversion. Sounds complicated, but recent developments have made it relatively easy to launch and run remarketing campaigns."
Date: Tuesday, February 28, 2012
Location: Grand Salon III at the San Jose McEnery Convention Center