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Shopping Boundaries Help Target Serial Shoppers

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Location based marketers have a tough job designing campaigns around users because you don’t want to offer a discount to someone who was already about to purchase your product.  For example, targeting anyone who comes within 500 feet of your big-box store is potentially redundant – they were already there to shop at your store.  You might nudge them toward a particular product, but such targeting isn’t getting them there in the first place. Random emails to them when they are not even close to your store have the inertia problem:  unless your offer is truly amazing, they probably won’t get off the couch to drive to your store.

There is a better way to target:  shopping boundaries.  We all know shopping districts or malls where there are many stores, restaurants and other consumer services all in one tight geography.  People in these areas are likely there either to work or to shop.  And if they are shopping, they are likely to go to multiple venues.  In these cases, it’s easier to nudge them into your store, even if that’s not why they originally went out.  Essentially, you are battling for share of wallet at that point because the inertia of leaving the house has already been overcome.

We offer over three thousand of the highest-trafficked shopping boundaries in the United States and Canada with expansion every quarter.  These predefined geofences are easy for marketers to incorporate to improve mobile targeting and promotions, without requiring custom infrastructure for each store.  Once a user crosses into one of these geofences, their propensity to respond to your marketing increases.

Interested in Shopping Boundaries?  Contact us to learn about these and other geofences to assist you in your geotargeted marketing initiatives.