Shopping Boundaries Can Help Address “Showrooming”
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Last week in both trade and main stream media, there were a flurry of articles on how brick-and-mortar retailers were turning to geofencing to combat "showrooming". This term has appeared in recent years to describe customers who visit a retailer to find an item and then use their smartphones to search for the best price from an online retailer. This behavior has forced brick-and-mortars to find alternative options like geofences to compete with online retailers . With Maponics Shopping Boundaries TM, brick-and-mortar retailers can find an effective and easy way to address “showrooming”. Our latest release of shopping boundaries has nationwide coverage in the U.S. and in and around the largest cities in Canada. These boundaries are not only key to location based advertising for retailers (See Shopping Boundaries Help Target Serial Shoppers), but also have relevancy for social applications, tourism, area display and more. Shopping Boundaries are released on a quarterly basis. A few highlights from the latest release:
- Expanding coverage in the largest cities in Canada
- Growth in U.S. coverage to include medium to small cities
- Addition of more local shopping locations in major cities like New York, Los Angles and Chicago
Maponics Shopping Boundaries includes the boundary outlining shopping areas and adjacent parking, along with the name, address and type of shopping area. We have over 3,300 shopping locations in North America representing all types of shopping including districts, malls, centers and outlets. Product coverage ranges from the most prestigious shopping areas for tourism, socializing and shopping like Rodeo Drive in Beverly Hills and Madison Avenue in New York City to the most accessible and practical for errands, quick purchases and necessities such as Les Galeries Gatineau in Québec .