Who Needs Location Data? These 5 Industries...

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Not every industry needs location data. But in many businesses, datasets about location - the details about exactly where points of interest lie, who lives in particular geographies and what's important to them - has a huge effect on marketing, strategy and product development.  Here are 5 industries that realize enormous advantages with accurate, complete location data.

1. Real Estate

"Location, location, location." How many times have we heard this? Yet in real estate, understanding all the relevant factors about a location - including demographics, neighborhood boundaries and school performance - truly is central to everything real estate is about: home buying, property valuation and data compilation.


Here are some of the Maponics datasets that give real estate professionals thorough location data:

  • School Boundaries, including both school districts and school attendance zones
  • Neighborhood Boundaries
  • Subdivision Boundaries
  • Context™ datasets, which include School Rankings, Demographics and Real Estate Analytics, among other products


2. Mobile Technology

Mobile marketers and mobile app developers are hungry for location data because it enables a rich, integrated user experience. In an interview on Spark about the future of digital mapmaking, Andrew Turner, Chief Technology Officer of the ESRI R&D Center, says that integrating location-based data into apps "provides a really ingrained experience. It makes the smartphone something you carry with you all the time - you don’t necessarily realize you’re carrying around a digitally connected computer. Location provides that context for you.” Turner says that better location technology means your smartphone can do things like pull up your flight information when you enter an airport, or make recommendations on an ideal route based on how you prefer to travel.  


Maponics' products that power mobile apps and messaging:

  • Destination & Venue Boundaries
  • Shopping Boundaries
  • Neighborhood Boundaries
  • College Campus Boundaries
  • Other GIS Map Data


3. Direct Marketing

Direct marketers know that highly targeted messaging gets better results than a scattershot approach. Location data is critical for this. Accurate and detailed location data helps direct marketers segment their target population into useful groupings and develop the most efficient and cost-effective strategies to reach them.


Maponics provides some of the most accurate location data available to direct marketers:

  • ZIP Code Boundaries
  • Zip+4 Database
  • Carrier Route Boundaries
  • Neighborhood Boundaries


4. Social Media

Social networking is all about sharing your story with friends, family and even the general public. This "ties into something that's basic to humans," says Turner. "For centuries, we’ve used maps to tell stories, to share perspectives, to learn about places we’ll never visit." Now, as digital maps and social media merge through features like location sharing and check-ins, this desire to tell stories is further satisfied.


Maponics' Neighborhood Boundaries provide accurate, complete data about the areas where people live, work and play. In social media, these neighborhood names and details are useful because they reflect the way people talk about their activities in the real world. (When they post an update about their location, they're more likely to say "In SoMa in San Francisco" than "at 5th Street.")


5. Local Search

As people demand more personalized and relevant search results, local search continues to drive much of the traffic on search engines. Users want to find the goods and services that are close to them - it's that simple. To provide users with the most relevant results, local search companies need authoritative location data.


Maponics provides local search companies with detailed, thorough and regularly updated location data:

  • Neighborhood Boundaries
  • ZIP Code Boundaries
  • Canadian FSA Boundaries