Seven Days: Maponics Is a "Tech Company That Can Help Vermont Lead the Nation"

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"When most people think of Vermont products, they think of Burton Snowboards, Ben & Jerry’s ice cream and maple syrup. But the Green Mountain State is also home to a number of tech and bioscience companies with national or international reputations within their niche markets."

Vermonters Read About Our "Good Boundaries"

Resmer explains that Maponics creates geographic boundaries around neighborhoods, school districts and school attendance zones, shopping areas, ZIP Codes and more. Resmer points out that Maponics serves a real purpose:

"Neighborhoods and shopping areas aren’t official entities — it’s not always clear where they begin and end. And when the government segments consumer data, it does so by census tract, not neighborhood, school zone or ZIP code. 'What tract do you live in?' [Maponics CEO Darrin] Clement asks rhetorically. 'Do you even have a clue?' "

These boundaries - also known as polygons - are becoming increasingly integral to real estate portals like Trulia, and Zillow, and within social media platforms like Foursquare. And as mobile messaging and advertising firms use more location-based data to locate and reach consumers, they rely on Maponics geofences around shopping centers, college campuses, sports stadiums and more to alert them to when consumers have entered a specific location and might be open to receiving coupons and special offers.


The Walkability of Burlington's Neighborhoods

For the article, Mike Villarreal, Maponics product manager, shared Context Walkability™ ratings for Burlington, VT, where the weekly newspaper is published. Walkability - part of Context™, our suite of lifestyle and behavioral analytics - ranks metro areas based on how easy it is to walk to major points of interest. As the map below shows, the Old North End, South End and Centennial are the Queen City's most walkable neighborhoods.


We're proud to join other tech companies in Vermont that are earning national reputations, including BioTek Instruments in Winooski, Global-Z International in Bennington and Pwnie Express in Berlin.