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4 Use Cases for ZIP Code Boundaries

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ZIP Code boundaries are the polygons that contain particular ZIP Codes. ZIP Code boundaries, as opposed to ZIP Code points, are helpful when identifying specific geographical regions, or setting up larger territories based on several ZIP Codes. People are often surprised to learn that the US Postal Service (USPS) does not provide ZIP Code Boundaries. The USPS creates ZIP Codes, of course - but ZIP Code boundaries are only available through a third party.

 

ZIP Code boundaries are especially useful in the following four use cases...

1.  Real Estate Online Search

When home buyers and renters want to narrow down their property search results in an online portal, filtering by ZIP Code is often the preferred method. A search by ZIP Code gets consumers to the right location fast.

 

2. Direct Marketing

When companies want to deliver messaging to specific areas, ZIP Code boundaries are critical. ZIP Code data is used by the direct marketer to send a mailer for skis to Flagstaff, AZ, not Phoenix, and a coupon for surfing lessons to Santa Barbara, CA, instead of Bakersfield. 5-digit ZIP Codes and ZIP+4 data give marketers the precision they need to target messaging at their most promising prospects.

3. Search/Local Search

Searches conducted by ZIP Code give users an additional way to narrow their results when looking for products and services in a certain area. A ZIP Code is probably the second most frequently used filter in online search, behind specific place-names.

 

4. Sales Territory Mapping

Sales managers can improve sales numbers by segmenting their territories by ZIP Code. For years, a variety of industries have relied on ZIP Code areas quilted together to form regions in which they assign a person or group to represent their business and sell their products.

Maponics ZIP Code Boundaries

Maponics ZIP Code Boundaries are the most trusted, current and reliable ZIP Code data on the market. Maponics is such a reliable source of postal map data that USPS.com refers customers looking for postal map data directly to us. In fact, Maponics is the only postal map data provider listed on USPS.com as a resource for postal data, ZIP Code boundary maps, carrier route reports and other postal maps and reports.

 

To make our postal data even more meaningful, customers can perfectly sync Maponics ZIP Code Boundaries with lifestyle and behavioral analytics from our Context™ suite of products, including Context Demographics, Context PRIZM, Context Crime Scores and more. Companies using Maponics ZIP Code Boundaries include high-profile brands such as Zillow, Keller Williams, Realtors Property Resource, Angie's List and Lowe's Companies. To read more about Maponics ZIP Code Boundaries.