Introducing the Communities Product Family
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The next logical extension of Neighborhood Boundaries has arrived. Meet Maponics Communities. This new product family offers highly localized and layered geographic views of consumers’ characteristics and interests. With consumers embracing location through a growing array of mobile devices, this next-generation of spatial data products is unlike anything seen to date.
Communities, anchored by flagship product Neighborhood Boundaries, is offered along with +Residential as well as a series of new datasets that will be released in the coming months. Since the launch of Neighborhood Boundaries in 2007, our company has been focused on building products that meet increasing market needs. Search and display capabilities in Real Estate among other industries have experienced notable improvements, and the number of mobile applications relying on local analytics has also expanded dramatically.
As our products continue to evolve to meet increasing demand, we seek to expand the fabric of social and geographic location analytics. Recognizing that the concept of communities extends far beyond neighborhoods, cities, and densely populated areas, we have begun to map relevant social objects that matter to our customers. In suburban and rural areas things like hospitals, national parks, and military bases each have their own distinct community. With this new product family, we are moving beyond just mapping a neighborhood. Our targeted focus is to capture and process data around broader, more nuanced, relevant geographies that extend the social locations where people interact.
Stay tuned for a three part blog series on Communities in February, where we will explore the concept in more detail and will discuss the role this product family will play in a variety of industries, uses, and applications.