Building High-Quality Neighborhood Boundaries
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Neighborhood boundaries enable consumers to conduct meaningful searches for homes and apartments. They help people more easily find products and services through search and local search engines. They allow for precise messaging in geoadvertising, mobile marketing, social media and direct marketing use cases. But to achieve all this, neighborhood boundaries must be accurate, current and complete. Maponics strives to offer the highest quality Neighborhood Boundaries product on the market. Here are a few of our quality measures.
We Carefully Source Our Data
Our Data Acquisition (DA) department continually identifies new and relevant sources of neighborhood data, which our Production team then uses to verify current boundaries or build out new ones. Our Neighborhood Boundaries are updated continuously, and customers see the latest data reflected in the product's next quarterly release. Below is a local planning map from Bothell, Washington, which our Production team used to build neighborhood boundaries in the Seattle suburb:
We Align Boundaries to Physical Features
Because neighborhood divisions reflect on-the-ground reality, we focus on aligning boundaries with physical features. We do not want to represent neighborhood boundaries as arbitrary lines that run through the trees or cut through houses.
We Respond Swiftly to Customer Feedback
We encourage our customers to contact us with questions or comments about our data. Many customers also pass along end user feedback, which we also respond to. When we get customer feedback, we let customers know what changes we'll make and when they can expect to see those changes reflected in their data. Below is an example of a change we made because of customer feedback. One of our social media customers asked us to adjust our boundaries around docks in a Seattle port. Rather than cutting around each dock individually, our customer asked us to move the boundary so that it skirts the entire dock area.
We Include Alternate Names
Neighborhood names are somewhat changeable, so we include a primary name as well as alternate names in our Neighborhood Boundaries database. Below is the Northgate neighborhood in Seattle, with its two alternate names in parentheses (Northwest Seattle and North Seattle). We verify the validity of alternate names through city data, Wikipedia entries and real estate websites, among other sources.
Maponics Neighborhood Boundaries
Our Neighborhood Boundaries cover 156,000+ neighborhoods in North America, 19,000+ in Europe and 7,900+ in South America, Asia Pacific, the Middle East and Africa. That amounts to over 180,000 neighborhood boundaries in 67 countries worldwide. By focusing our efforts on completeness of coverage, accuracy, continual maintenance and quarterly releases, we maintain the industry standard for Neighborhood Boundaries. Contact us today to learn how to integrate Maponics Neighborhood Boundaries into your application.