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Announcing the Next Generation of Neighborhood Boundaries

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How do people identify where they live, work, and play? Do they reference the city? The ZIP Code? The neighborhood?

Most often, if people want to convey the character of where they spend their time – the mix of houses and businesses, the presence of public spaces, the demographic makeup – they mention the neighborhood name. Very few ZIP Codes impart these traits, and cities are often too large and diverse to provide an accurate snapshot of character.

That’s why neighborhood boundary data is critical for applications in real estate, search, direct marketing, and many other industries that target consumers and geographies in meaningful, relevant ways.

Data about the specific location and unique character of a neighborhood boundary – like this Atlanta neighborhood (Fairlie-Poplar) – helps industries target audiences effectively. Image source: Clickscape.com

Maponics is committed to offering the most extensive, accurate, and useful Neighborhood Boundary database possible. We just released the Neighborhoods 2.0 Data Structure, an enhanced version of our Neighborhood Boundaries product – one that improves functionality and enables more effective location-based targeting.

New Data Structure

  • All Neighborhood Boundary products (North America, Europe, and Rest Of World) are now supported by a uniform database framework, making them easier to work with and offering greater efficiency than the previous structure allowed.
  • We optimized the fields in the dataset, increasing simplicity.
  • The 2.0 Data Structure has improved language support offering native, Roman, and English data fields for neighborhoods, cities, counties, and regions.

New Layer in North America: Residential Boundaries

We re-categorized neighborhoods to ensure they reflect their usage more accurately. In the 2.0 Data Structure, Sub-Neighborhoods that are over 90% residential have been reclassified as Residential boundaries.

Improved Hierarchy and Neighborhood Definitions

  • Macro neighborhoods (M) adhere to clear content definitions and are present only when recognized locally.
  • Neighborhoods (N) are the heart of the product; we extended coverage, minimized gaps, and conformed to quality standards.
  • Sub Neighborhoods (S) are strictly controlled to ensure they fully represent smaller, locally known areas within existing Neighborhoods.
  • Residential boundaries (R) are limited to geographies where people live and exclude commercial and other non-residential functions.

Increased Focus on Neighborhoods That Matter

Maponics continues to expand its Neighborhoods product as we identify and build out the areas that matter most to our customers.

Our focus is on key metros and cities worldwide as defined by measures of population, real estate and economic activity, social/tourism/travel relevance, and customer input. Within those key metros and cities, we further focus our attention on areas where people live, work, and play.

Maponics Neighborhood Boundaries shows expanded residential areas and increased coverage across all layers for the neighborhoods that matter most to our customers. 

Questions?

If you have any questions about Neighborhood Boundaries, don’t hesitate to contact us.