Maponics Partners with Gadberry Group
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Gadberry Group is a company focused on understanding household-level consumer data and perfecting the data to provide up-to-date, on-the-ground counts at micro levels of geography. The information they deliver details population and household shifts as well as demographic trends and location intelligence. Via a cross-licensing agreement and a development collaboration between Maponics and Gadberry, Gadberry address-based household and segmentation data will be aggregated to Maponics ZIP+4, Carrier Route, and ZIP code geographies. The resulting product offering will be available to the market at the beginning of Q3.