Destination & Venue Boundaries
Imagine how convenient it would be to go to a football stadium and have your phone give you an update on the parking situation as soon as you enter the parking lot or alert you to concession stand or gift shop special offers while you are watching the game.
Maponics has created a desination and venue database that will revolutionize mobile advertising and messaging and allow for precision marketing to a very specific audience. Maponics Destination & Venue Boundaries TM is a location database that offers virtual boundaries, or geofences, that surround specific event locations and include anything that are officially a part of that destination. This means that parking areas and other spaces that are associated with a venue are all included within the boundary, offering many new advertising options in terms of marketing.
Geofences are incredibly effective for location based advertising, messaging, and promotions. Destination and venue boundaries from Maponics are ready to map and include 3,000 different geographic locations in the US and Canada where large groups of people congregate. Read below to learn what sets our products apart and what they can do to help you achieve your business goals.
How Destination & Venue Boundaries Are Revolutionary for Geoadvertising
When it comes to location based advertising and messaging, geofencing allows a marketer to target a specific audience within a specific location, like hungry visitors at a football game or theme park. People who gather at a destination or venue are a captive audience that are ready and willing to spend their money or hear your message. Venue boundaries allow marketers to send out relevant, time-sensitive information like short-term promotions or special event alerts.
Why a Boundary Is Better Than a Point
A geofence is a virtual boundary that surrounds a specific area, and only that specific area. A virtual point with a radius is inaccurate, leaving out parts of a venue and including areas that are not a part of that particular location. Why market your concessions to the gas station across the street while missing fans tailgating in the parking lot? By using geofencing from Maponics, you are able to reach only your target audience with ease!
What Types of Destinations & Venues Are Included
- Amusement Parks, Theme Parks, Water parks
- Golf Courses
- And Much More To Come