ZIP+4 Database

Direct Marketing

Companies that want to deliver ads to people in the right areas rely on ZIP Code data to match advertisers with prospective customers.  ZIP+4 data gives marketers the precision they need to target marketing programs at their most promising prospects. Customers include: AccuZIP Inc. 

“With the integration of the Maponics ZIP+4 Database, the results are incredibly reliable and precise, arming our customers with the ability to accurately target their marketing efforts using our integrated radius and donut-radius select capabilities.  The ZIP+4 match rate to precise Latitude and Longitude coordinate using our CASS Certified® engine with Maponics ZIP+4 Database is simply astounding. “

– Steve Belmonte, President of AccuZIP Inc

AccuZIP Inc. develops the industry standard, data quality, mail list management and postal software product AccuZIP6 5.0.  As a major enhancement to their AccuGeocoder product, they now utilize the Maponics ZIP+4 Database.  This valuable resource enables their customers to add a street-segment level ZIP+4 Centroids data (Latitude/Longitude) including detailed Census Tract and Block Group information to each delivery point coded address in their database.  The street-segment points are generally anywhere from 50 to 200 yards from the actual location, allowing their AccuGeocoder users to easily see the location online using the free Google Maps™, Microsoft® Bing™ Maps, and Yahoo!® Local Maps.

The AccuGeocoder product also adds important Census Tracts and Block Groups.  Census is a procedure of systematically acquiring and recording information about the members of a given population. A Tract is a geographic region defined for the purpose of taking a Census. A Block Group is a geographical unit used by the United States Census Bureau which is between the Census Tract and the Census block. It is the smallest geographical unit for which the Census bureau publishes sample data.

The combination of the CASS Certified AccuZIP6 data quality, mail list management and postal software product and the AccuGeocoder product utilizing the Maponics ZIP+4 Database gives their customers the most accurate street-segment level ZIP+4 Centroids data available.